Social Marketing can be improved more and more

It is a great way to talk to people naturally to give them a taste
of who you are and what your product sounds like. People enjoy
hearing the voices of people whose service have an interest to
them or have something valuable to offer them. One way is to
record an audio message of yourself talking and post it on your
social networking sites to advertise and give more effective details.
Using an audio recording as part of your approach makes easier
and successful to deliver a valid message and encourages people to
be interested in the product or service. You do not have to worry
about too much in the technology departments to provide reliable
samples when you are recording. You can easily make a MP3
recording on your own using free audio recording software, but if
you want to make it fancier and more successful, I suggest you to
add some music or sound effects. Your voice is a very important
aspect of who you are, and when you are in online marketing and
want your product or service be different from others, it may be
one of the only things that separate you from competitors in the
same field.

Meanings and Affects of Color

Did you know that the colors you choose for your marketing
materials affects the impact they make on your target market?
It’s true. This issue interested me when I was designing a label
for my Chinese client Sue. I was having difficulties with the
colors she preferred and she was having with mine. I decided
to do a little research on this and found out that colors act as a
sort of non-verbal communication. They also contain symbolism.
I recommend everyone in your marketing pieces, it is helpful to
keep in mind how the eye and the mind perceive certain colors
as well as what the meanings are that we associate with each color.
Sometimes colors create a physical reaction. For example, it is
believed that red raises blood pressure and blue is known to create
a calming effect. In some cases, colors have a cultural meaning. For
instance, in the U.S. white is used for weddings but in some cultures
it is the color for funerals.
In order to find a good color sets of colors that produces the best
impression, we need to choose a base color then see which colors
can match with it and which can’t. Some combinations are
uncomfortable, or disturbing, while others are pleasant.
Primary colors are seen as simple and direct. So they would be good
to use for projects such as for preschools, kids’ stores, etc.
Bright secondary colors can convey action and excitement. They
would be great to use for sports brochures, restaurants, food, etc.
Deep hues of violet, gold, silver, etc. are used by marketers to convey
richness and security.
Colors often have different meanings in different cultures as we
discussed before. If you will be working with a client from another
ethnic group, it would be beneficial for you to do a little research to
find out what colors mean in that society.

E-ink

I had read recently about Ford being the first to use e-ink for an
advertisement in a magazine. Web Content and DIgital Asset
Management are obvious beneficiaries of this new medium and
dynamic billboards will be everywhere in the next few years.
I see a major trouble in the signage industry because as the
cost of e-ink film comes down, it will surely replace traditional print
signage. The folks that build huge roadside billboards have some
of the technical expertise to manage and support this new medium.
It will get a lot more interesting when cab drivers have e-ink film
plastered on their cars and marketplaces develop to dynamically
display ads that are geo-aware…

Readymade Website Offers

Building a website is a must for any business these days. Even if
you don’t think you will get direct customers over the web you still
want to at least have a resource and presence to keep up with your
competition. I can’t think of any business that would not benifit
directly from having a website in todays global type economy. The
number one reason that many companies do not have a website is
concerns over the cost of having it built, but there are some great
places to find pre-made templates that are attractive and cost-
effective. Boring, unfunctional web design is a thing of the past,
and some of the sites like www.webdesign.org are a complete
resource solution. If you want a unique template designed or a
fantastic pre-designed template you can now find it all in one place.

WE, THE PEOPLE

A Documentary Film Festival

TRADE&ROW presents “WE THE PEOPLE” documentary film
series, which was designed in the year of presidential election to
make people to think about “who are we, how do we come together
andwhat do we, people, stand for.” The first festival was held on
October 16th, 2008 in CENTER FOR THE ARTS, EAGLE ROCK.
Therewere five short films shown on thursday, and some of the
other series will be shown on October 17th and 18th.

The “Giant Elephants Roam,” which is a non-profit organization
that brings animation education into prisons and animated films
out. The first animated film was three minutes long and was called
“Animation From Behind Bars,” which was produced by the students
in the “Giant Elephants Roam” animation class. The second one
was four minutes and was called “Butterfly” and both films were
directed by Vita Rabinovich.
“Lost Colony” was an eleven minutes long documentary directed
by Lisa Bertini. It was about the lives of residents of Crusoe Island,
North Carolina, who are living along the Waccamaw River. The
movie describes the isolated and unique lifestyles of these people
in very poor and unhealthy living conditions.
“Without Papers” was fifteen minutes long documentary film
directedby Florencia Krochik and Gabriel Sanches.This documentary
was about two Latino, undocumented students, who attend to CSULA
and how they struggle without papers and financial aid.
“Little America” was eighteen minutes long documentary film directed
by Jessie Kahnweiler and Brittany Johnston. This one is about the life
of truck drivers and “what it’s like to live your life behind the wheel.”
There is an interview of a single mother who has three kids and how
she doesn’t s;eep for fourty two hours.
In short, these series of films’ purpose was to give people a voice
and the small groups to speak up and have their voice heard by
others. Our professor Jimmy Moss was a member of TRADE&ROW,
which is an organization to raise questions of current social issues,
to bring people together and to develop and produce community
programs and events.
In my opinion, WE THE PEOPLE was very impressive in a way to
remindus of other people, how they live, what are their needs, what
difficultiesthey have, etc. It was right on time to show us and to make
us elect someone, who will take care of these issues and problems of
many people. The documentaries were very sensitively chosen, and
how the students like ourselves, are struggling without papers, or how
single mothers are driving forty two hours to take care of their children.
Haveyou ever thought about these issues before? I haven't, and this
made me to think about my surroundings and give my vote to someone,
who will solve similar problems.